Strategic benefits of the B2B2C model and the unique opportunity for femtech
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Get in TouchElise Mortensen
• 11 min read
Based on interviews with digital health founders and industry experts, this whitepaper explores the strategic benefits of the B2B2C model. For employers, digital health tools and services help maintain a healthy, balanced, and productive work culture. For digital health companies, selling to employers unlocks three key value areas:
We also explore the unique value proposition for women’s health technology companies through case studies from Caia and Hela Health and the impact these health solutions hope to have on retention and employee satisfaction.
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