Your Aesthetic Concierge Persana's Personalized Physician-Patient Matching Platform
Case Study: Persana's Personalized Physician-Patient Matching Platform
An innovative platform is poised to transform how patients discover and connect with trusted aesthetic healthcare providers
In the complex world of aesthetic healthcare, finding the right physician can be overwhelming. Patients often struggle to navigate the landscape of aesthetic treatments, and have a hard time identifying their specific goals and understanding the range of available options amidst a sea of misinformation. Persana's platform seeks to be the comprehensive “aesthetic concierge” guiding patients through a step-by-step journey from goal identification to AI-enabled physician matching – streamlining the research and evaluation process while providing real-time access to world-class experts.
Persana's collaboration with HTD has yielded a successful beta launch of the preliminary platform that is set to reshape the landscape of aesthetic healthcare. The partnership has yielded significant outcomes that position Persana for continued growth and impact in this market.
The impact of the HTD-PERSANA Partnership
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Streamlined Patient Journey and Enhanced Physician Connections
The process of finding, connecting with, and scheduling conversations with aesthetic healthcare providers has been dramatically simplified. Perhaps most importantly is the enhanced quality of patient-physician connections, leveraging Persana’s matching algorithm as a smart lead-generation tool to increase the conversion rate from consultation to procedure.
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Highly-praised Integrated Chat and Video Conversations
The integrated chat and video conversation features have been particularly well-received, allowing for more meaningful initial interactions between patients and physicians.
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Scalable and Compliant Technical Foundation
The development of a modern, scalable infrastructure has positioned Persana for future growth and innovation. The platform's ability to handle complex data management while ensuring HIPAA compliance provides a solid foundation for expanding features and user base.
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Privacy and Security for Peace of Mind
Given the sensitive nature of healthcare data, robust security measures and compliance with HIPAA regulations were built into every aspect of the platform. This ensures the protection of patient information.
OUR CLIENTS ABOUT HTD
Boston Children's Hospital
HTD's deep knowledge of healthcare and healthcare IT made them an ideal partner for developing our new mobile app. Leveraging their expertise in the most current consumer grade frameworks and technologies, we were able to accelerate our timeline and decrease project risk. We'd highly recommend HTD for any healthcare product development needs.