Insight of the week

Breaking down the patient behavior change cycle

How behavior change theory and techniques can be applied in virtual care

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 â€˘  12 min read  â€˘  Research

Direct-to-consumer health isn’t going anywhere

The expanding ecosystem of DTC health brands and the shift toward increasingly complex care

Nina Theisen
 â€˘  6 min read  â€˘  Management

HIPAA 101: (Almost!) everything you need to know

A primer on who is bound by HIPAA and how to maintain compliance over time

Zach Markin
 â€˘  5 min read  â€˘  Research

The vibrant state of medtech: Emerging trends in SaMD

The SaMD and CMMD market is poised for massive growth as software plays an increasingly integral role in medical devices

HTD Health
 â€˘  6 min read  â€˘  Development

Introducing compliant agile

HTD Health’s novel approach to building compliant medical device software

Piotr Lewandowski
 â€˘  10 min read  â€˘  Research

Menopause: The DTC digital health

How entrepreneurs are innovating for the long overlooked life stage affecting nearly 1 billion consumers

Elise Mortensen
 â€˘  6 min read  â€˘  Research

Tackling the gender gap in health research and education

How femtech companies are educating their users and moving the medical research field forward

Megan Capriccio
 â€˘  8 min read  â€˘  Strategy

How to secure venture capital for femtech startups

Investors weigh in on how to refine, pitch, and evaluate funding partners for women's health tech

Elise Mortensen
 â€˘  11 min read  â€˘  Strategy

Why digital health companies are selling directly to employers

Strategic benefits of the B2B2C model and the unique opportunity for femtech

Elise Mortensen
 â€˘  9 min read  â€˘  Design

UX best practices from 5 femtech experts

Product professionals discuss user experience tips for women’s health tech

Elise Mortensen
 â€˘  12 min read  â€˘  Strategy

Next generation condition management

A new wave of "full stack" healthcare providers are taking a tech-enabled approach

Elise Mortensen
 â€˘  5 min read  â€˘  Development

No code, low code, or… code?

How to weigh cost, function, and compliance when building digital healthcare products

Zach Markin
 â€˘  6 min read  â€˘  Research

4 trends shaping women’s health tech in 2020

Entrepreneurs reflect on 4 big trends in femtech: holistic healthcare, personalization, devices, and the move away from a niche industry

Elise Mortensen
 â€˘  13 min read  â€˘  Research

The rise of gamified healthcare

Learn how gamification can increase patient motivation and improve outcomes in healthcare

Elise Mortensen
 â€˘  6 min read  â€˘  Strategy

Reinventing the patient journey

A process for digital transformation in primary care

HTD Health
 â€˘  5 min read  â€˘  Research

Femtech by the numbers

The rise of innovation in women’s health technology

Elise Mortensen