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Research

Health gamification improves patient motivation – Whitepaper

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Nov 27, 2019

13 min read

What you’ll learn

If you work with digital products—or even just use them—you’ve undoubtedly heard the term ‘gamification’ on more than one occasion. Gamification refers to the addition of gamelike elements or mechanisms to any experience or task. While borrowing engagement tactics from video games is not new, over the past decade the prevalence of gamified digital experiences across industries and applications has risen dramatically. Healthcare is no exception.
This whitepaper discusses various approaches to motivating patients through gamification:

  • Goal Setting
  • Competition
  • Collecting symbols of progress
  • Chance or luck
  • Rewards
  • Prompts and reminders
  • Community

We also provide industry examples in each of 5 primary value opportunity areas:

  1. Medication adherence
  2. Chronic condition maintenance
  3. Pediatrics
  4. Rehabilitation
  5. Wellbeing and healthy living

Elise is Director of Research at HTD. Coming from a background of social science and design, she specializes in user experience and behavior change.

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