Product design
We bring together user experience best practices and behavioral psychology frameworks to design human-centered brands and products.
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Product design, made human
Our expert team of UX/UI designers begin with user experience research and design thinking to ensure that all design decisions are rooted in real user insights and needs.
Next, we work with clients to create and iterate on screen-by-screen designs.
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1
User research
We conduct user interviews and other research activities (diary studies, personas, empathy maps, journey maps) to collect user insights that will inform design decisions.
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2
User stories
We map out all product features and user actions through user stories, which serve as a single source of truth throughout the design process.
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3
High-fidelity wireframes
Designers create screen-by-screen wireframes to help teams visualize the core experience from start to finish.
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4
UI component libraries
Each design component—from text to buttons to links—is documented in a UI library to ensure visual consistency even as a product grows.
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5
User testing
Designs can be compiled into a clickable prototype for user testing to validate progress before implementation.
Designing for positive patient behavior change
Theories of behavioral psychology help us understand how humans form new habits and change behaviors over the long term. Digital health companies can use these same psychological principles to design thoughtful experiences that help patients connect their everyday behaviors with long-term health goals.
Read article
Jun 18, 2020
9 min read
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