Product professionals discuss user experience tips for women’s health tech
With the rapid growth of the women’s health tech or “femtech” market, an increasing number of entrepreneurs and medical professionals are trying their hand at developing digital health products that provide solutions for unique needs of women or nonbinary users. In a broader healthcare ecosystem where digital transformation has been relatively slow, digital product teams at many of these companies are working at the cutting edge of digital health UX to deliver a positive experience for each user.
User Experience or “UX” is itself a relatively new field guided by the principle of usability—how to build digital interfaces and experiences that users understand and enjoy. While there are tenets thought to universally contribute to “good user experience” described by groups like Nielsen Norman Group, the nuance of how digital products reach and respond to their users varies dramatically across industries and audiences. We spoke with five digital product professionals to learn more about the UX principles that have guided successful product development in the women’s health tech space.